Previous Work
Premium Video Series
We Are LAFC
A 10-part all-access series on ESPN+, featuring global soccer stars Zlatan Ibrahimovic and Carlos Vela and LAFC co-owner Will Ferrell. Produced in collaboration with Emmy Award-winning team at Mandalay Sports Media.
The Beckham Effect
A 60-minute feature documentary on global icon David Beckham and the impact of his six-year career with the LA Galaxy. Produced in collaboration with the Emmy Award-winning team at Hock Films. Aired multiple times on Fox Sports.
The Movement
A groundbreaking and award-winning digital series showcasing the diversity of soccer culture in North America. Winner of multiple Telly Awards and nominated for a Webby Award.
Strategy & Campaigns
Leagues Cup
Developed digital strategy and content plan for a new competition between MLS and Liga MX clubs. Digital ecosystem includes website, social content, video production, channel management, and more.
22 Under 22
Ideated and developed this long-running content campaign celebrating young talent in MLS. The strategy integrated the young-talent narrative across multiple fan touchpoints, including broadcast TV, consumer products, digital/social content, influencers, and more.
Creators Network
Working in collaboration with Adidas, designed and operationalized a network of content producers dedicated to elevating the imagery of MLS, boosting the creativity of social content, and enhancing the clubs’ local storytelling capabilities.
Custom/Branded Content
Black Players for Change Launch Video
A custom feature video produced for a new Black advocacy group of MLS players. Released on Black Player for Change channels to broad acclaim from the sports community.
Beyond the Stands
Developed for Wells Fargo, Beyond the Stands was a recurring video series exploring how MLS players are positively impacting their communities. The content plan included full episodes, social cut downs, and edits for broadcast placements. Beyond the Stands won a silver Telly Award in the “Campaign: Social Responsibility for Branded Content” category.
Deep Cuts
Developed for Tag Heuer, Deep Cuts was a recurring custom series revealing the personalities of star MLS players. Received rave reviews from the players and the partner.
Podcasts
Extratime
Developed the concept, production plan, and distribution plan for one of North America’s most popular, long-running talk shows covering Major League Soccer. Includes twice weekly podcasts, YouTube videos, dedicated social channels, airings on Sirius XM, and special events. As the show grew, we flexed to leverage new opportunities, including adding videocasts, sponsorship, and bigger-name talent.
The Call Up
Developed the concept, production plan, and distribution plan for the first all-female soccer podcast in America, featuring Susannah Collins and Jillian Sakovits. Production includes weekly podcasts, YouTube videos, dedicated social channels, airings on Sirius XM, and special events.